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Journal of hospitality & leisure marketing: In iconis international journal proceeding, stain pamekasan, oktober 2017. Used properly, it is an effective way to leverage s trong brands.
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Consumers Have Knowledge Of A Brand, The Company Could Spend Less On Brand Extension While Achieve Higher Sales .
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Springer Science & Business Media.
By marion may 29, 2014. Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. Adidas' strengthened association with world cup soccer has been widely credited with significantly contributing to the brand's market share increases, from 2 percent to 5 percent, in just four years (keller.
(1995) Held The Opinion That Brand Equity Came From The Customers’ Confidence In A Brand.
It is interesting to note that, as a matter of principle, bmw only forms strategic alliances in exceptional circumstances. Latent variable path modeling with partial least squares. The idea is simply to respond to a changing marketplace in a way that will increase product revenue and generate consumer interest.
Used Properly, It Is An Effective Way To Leverage S Trong Brands.
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